Every class full, every term. Without chasing parents.
Practical, no-fluff playbooks that help swim schools, football and gymnastics academies, dance and martial-arts schools win trusting parents, turn free trials into enrolments, keep families term after term and sell out camps. No agency. No booking-software upsell. No guesswork.
Saturday timetable
Term 1 / Week 6 of 12Ducklings swim
Ages 3 to 4, stage 1
Mini kickers football
Ages 5 to 6
Stage 3 swimmers
Ages 6 to 8
Gymnastics foundations
Ages 5 to 7
Little dragons karate
Ages 6 to 9
Squad development
Ages 9 to 12
+38 families re-enrolled before term 2 opened
Four moments decide your year. The playbooks win all four.
Measured by the only things that matter to an academy owner: trials that enrol, families that re-enrol, camps that sell out, and a waitlist that fills next term before it opens.
1,300+
Swim schools and kids sports academies running the playbooks
91%
Average term-to-term re-enrolment reported by owners after Vol. 03
$11M+
In camp, intensive and extras revenue generated by owners using Vol. 04
4.9/5
Average rating across our playbooks
Five steps from a worried parent to a family that stays. Three of them leak.
This is the path every one of your families walks. Most owners have never drawn it, so they post more, discount the trial, and wonder why the groups empty out every January.
Hear about you
A parent asks the school WhatsApp group where to take their four-year-old. Someone mentions you. Or does not.
Book a trial
They find your page, message you, and book a free trial for Saturday.
The trial
The child has a great time. The coach is lovely. The parent watches from the side.
The term
They enrol. Twelve weeks of lessons. The child progresses. The parent pays monthly.
Re-enrolment
Term ends. A generic email says places for next term are open.
Every leak on this path is one playbook away from fixed.
See how it works →Four levels. One playbook each. Set up between terms.
No agency retainer, no booking-software upsell, no six-week course. Pick the level where your families are leaking, install the playbook over a quiet week, and run next term on the new system.
Browse the playbooks →Become the name parents mention
The parent pipeline built on trust, not ads: the school and nursery partnerships, the referral routine that makes families bring families, the local presence and the content that shows parents exactly what their child will get.
Turn the free trial into an enrolment
The trial experience, scripted for the parent, not just the child: the pre-trial call, the poolside or pitchside conversation, the held place, and the follow-up that closes within 48 hours without a discount.
Keep families term after term
The retention system that catches drop-off before it happens: progress reports parents actually read, the mid-term check-in, the level-up moment, and the re-enrolment window that fills next term before it opens.
Sell out camps and extras
The second revenue layer: holiday camps, intensives, private lessons, birthday parties and siblings, sold to the families you already have, with the calendar, pricing and launch sequence that fills them in days.
Four levels. Or the whole academy in one kit.
Pick the level where your families are leaking this term. Instant download, yours forever. Read once, set up once, run every intake on the new system.
View all playbooks →
The Full-Enrolment Academy System
All four playbooks connected end to end, plus the operating blueprints that run them in two hours a week and keep every group full, every term, with a waitlist behind it.
- Vol. 01 The Parent Pipeline
- Vol. 02 The Trial Conversion
- Vol. 03 The Term Retention
- Vol. 04 The Camp and Extras Engine
- Operating blueprints
- Academy year calendar
- 62 scripts and templates
- 36 AI prompts
Instant
Level 1 / Attract
The Parent Pipeline
Become the name parents mention, through schools, nurseries, referrals and a local presence that fills trials without ads.
Instant
Level 2 / Convert
The Trial Conversion
Turn the free trial into an enrolment within 48 hours, without a discount, with the place already held.
Instant
Level 3 / Keep
The Term Retention
Keep families term after term with progress parents can see and a re-enrolment window that fills before it opens.
Instant
Level 4 / Grow
The Camp and Extras Engine
Sell out holiday camps, intensives, privates and parties to the families you already have.
Owners who stopped chasing parents and filled every group.
Field reports from swim schools, football academies and dance and gymnastics schools running the playbooks across the US, UK and Europe. Numbers as reported by the owner.
Blue Lane Swim School
After 2 termsWe were losing a third of families every January and calling it normal. The trial follow-up and the re-enrolment window filled term two before the holidays, with a waitlist.
Northside Football Academy
After 1 seasonThree primary schools now send us their reception classes for taster sessions. Easter camp sold out in four days off one email to existing families.
Studio Rosa Dance
After 2 termsThe progress reports changed how parents see us. They stopped asking if it was worth it and started asking about private lessons and the summer intensive.
Built for owners who still coach on Saturdays. Not for everyone.
We would rather lose a sale than send a playbook to someone who will never open it between terms. Tick both columns honestly before checkout.
Section A
✓This is for you if
Section B
✕This is not for you if
What owners ask us. And what parents ask you.
Nothing hidden, no fine print. If your question is not below, the team replies within one business day.
Still deciding
Tell us where your families are leaking. We will point you to the right level.
Email us →Owners ask What exactly do I get when I buy a playbook?
An instant digital download: the full step-by-step guide as a PDF, plus every parent message, trial script, progress report template, re-enrolment sequence and camp launch email referenced inside it. Yours to keep and reuse every term.
Owners ask Does this work for my kind of academy?
The playbooks are built for swim schools, football, rugby and tennis academies, gymnastics, dance, cheer and martial-arts schools for children, from 50 to 800 students, one to three sites, whether you own the venue or hire a pool or hall by the hour.
Parents ask Why should I pay when the trial was free?
This is the question Vol. 02 answers for you. The trial is scripted so the parent sees progress, a plan and a held place, and the enrolment conversation happens before they leave, not in a discount email three days later.
Owners ask I already use booking software. Do I need this?
Yes, and the two work together. Software takes the payment and sends the reminder. The playbooks decide what the parent hears before the trial, what happens at the poolside, when the re-enrolment window opens and how the camp gets sold. No software does that for you.
Parents ask Is my child actually improving?
The question behind every drop-off. Vol. 03 gives you the progress report format, the level-up moment and the mid-term check-in that make progress visible to the parent, so re-enrolment becomes the obvious next step instead of a decision.
Owners ask How fast will I see results?
Most owners install the trial conversion system in a week and see the next intake convert higher. Retention shows at the next term end. Camps and extras show the first time you run the launch sequence to existing families.
Owners ask How do I access my purchase, and what is the refund policy?
You receive a download link by email immediately after checkout, and it is also saved to your account. Because these are instant digital products, please review the description before buying. Full terms are in our refund policy.
Next term starts with one playbook.
Stop discounting the trial and hoping families come back in January. Pick the level where your groups are leaking, and run the next intake on a system built to enrol.
Yurqambo.
Growth systems for swim schools and kids sports academies
Legal entity (United States)
Yurqambo LLCEIN: 43-2511829
Registered address
1209 Mountain Road Pl Ne Ste R, Albuquerque, NM 87110, US
Operations
Remote-first company. Operates globally and provides online services and digital products to clients worldwide.
Contact
info@yurqambo.com
Insert phone number here
Disclaimer
The information, digital products, and services provided on this website are for educational and informational purposes only and do not constitute legal, financial, tax, investment, child-safeguarding, coaching-qualification or professional advice. Users remain responsible for compliance with all safeguarding, licensing and insurance requirements applicable to working with children in their jurisdiction. Results are not typical and depend on individual effort, implementation, market conditions and many other factors outside our control.